Your Business, Your Brand


by Maria Hoey

Whether you realize it or not, you and your business are a brand. Being aware of who you are, what you do, the services you provide, and the audience you are trying to reach can help you stand out in a crowded market. By being intentional with your content, you can create a unique identity and reputation.

The question becomes, how do you build a brand when everyone in your industry has similar skills, qualifications, and experiences?

The key is to focus on what makes you unique. 

  • Showcase your strengths.
  • Talk about your skills and abilities.
  • Differentiate yourself. 

As you consider all the things that make you unique, you’ll also want to have a clear vision of your brand. There are several ways you can do this.

  • Define your brand identity: Define what your brand stands for, what its values are, and what sets it apart from others in the market. For example, do you have a process you use to help facilitate your clients after you first meet with them. This process is part of your brand identity.
  • Research your target audience: Who is your audience? You’ll want to hone your audience and think about how old they are, where they live, what their pain points are and more. The more you know your audience, the better you can serve them.
  • Develop a brand personality: The message you send, the tone you use, and the aesthetics you choose all make up your brand personality. Your audience should be able to recognize something you created because they are familiar with your brand. 
  • Develop a marketing strategy: You want your marketing strategy to communicate your brand identity and personality to your target audience. 

And remember, while you market your business, you need to ensure you’re following the guidelines for advertising. 

You and your business are a brand. Building your brand can help you establish your authority in the industry and increase your credibility.

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